by Julia Carcamo | Advertising |
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
by Julia Carcamo | Advertising, Brand Marketing |
I am often reminded of how long I’ve worked in the marketing field. After I get over the shock of realization, I realize how different marketing is now compared to yesterday. When I started, I really just worried about advertising and PR. Because I...
by Julia Carcamo | Advertising |
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
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