Ensuring brand consistency is relatively easy, but it takes attention and work. Here are some easy ways of maintaining a brand that builds trust and revenue.
Here are the common mistakes that erode brands and how to avoid them.
Branding is lots of moving parts, to stay on top, organize. A branding checklist could be an extra member of your team.
The meaning team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated.
The shifts in our way of life brought on by the pandemic (first) and followed by the reenergized spotlight on racial injustice is changing the way we think, behave, and how we chose to reward businesses with our dollars.
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.