Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
To be successful and rebrand for the long-run, keep these rules in mind. #julesrules #brandstrategy
It may be your brand, but it is NOT about you. Get to know your customer’s needs, wants, and desires.
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
Because a good majority of any marketer’s day involves managing tactics and projects, we can usually get lost in the process and never get around to building a brand strategy. Here’s how you can build a strong brand strategy.
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual and is meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.