Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
A good (and implemented) customer engagement strategy can improve loyalty, boost revenue and create a competitive edge. Marketers have a lot of competition for attention, but here are some easy ways to up your engagement.
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.