If you look back on the evolution of the company, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were – with the confidence of a first place brand. You can do the same.
Many businesses believe building brands begins and ends with a logo, mostly because they think of themselves as a business and not a brand. Developing your brand can be a great exercise in truly understanding your business.
Beads and doubloons aren’t the only things you can catch while we prepare for Mardi Gras. We’re throwing some of our favorite marketing tips to get you back in catching shape.
With these five basic steps, you should be well on your way to developing your marketing plan for the coming year.
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.