Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
It’s essential to understand today what you want customers to be saying about you years from now
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.
Until you undergo a brand persona building process, you will never truly understand the nuances of your customer base. This is how you can start.
To be successful and rebrand for the long-run, keep these rules in mind. #julesrules #brandstrategy