Every successful casino marketer relies on a well-thought-out plan that will help maximize every dollar spent and lead to greater ROI. With the right strategies in place, you can cultivate a committed customer base, drive consistent revenue growth, and achieve greater visibility. You now have a step-by-step process to follow that can help you create a plan specifically tailored to your targeted segments. By using our free editable casino marketing plan template, you’ll be on your way to creating an effective strategy to take your casino marketing to the next level.
Sensory marketing is the utilization of triggers to create an emotional experience. Traditional marketing (in the form of advertising) has leaned into sight and sound, but the other senses of touch, smell, and taste can create the memory triggers that will bond to a customer or guest. The theory is that this type of marketing can increase the chance of your target consumers recognizing your brand and buying your product or service because their emotions have been triggered.
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.