by Julia Carcamo | Brand Marketing, Casino Marketing |
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built... 
by Julia Carcamo | b2b marketing |
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
by Julia Carcamo | Staff Training & Development |
Twenty years ago, there existed simple expectations for roles such as “marketing manager.” You managed a media schedule and determined what messages to push when and in which channels. As the field of marketing – and indeed the tools of the trade –... 
by Julia Carcamo | Casino Marketing |
Are there casino marketing strategies that you can apply to your business? Earlier this year I shared five winning casino marketing strategies. For casino marketers, they form the base of their programs. Because some of the best ideas are borrowed from other...
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