Why B2C and B2B Casino Marketers Need To Stay Social
Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
DIY Marketing
I get it. “It costs too much to hire someone.” I’ve heard it way too many times. The consumer is evolving at a faster pace than ever and, the shifting marketing landscape continues to prove that we only thought we knew what we knew before. Whether you’re going...
Do You Know What Marketing Skills Your Team Needs?
Twenty years ago, there existed simple expectations for roles such as “marketing manager.” You managed a media schedule and determined what messages to push when and in which channels. As the field of marketing – and indeed the tools of the trade –...
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