Because a good majority of any marketer’s day involves managing tactics and projects, we can usually get lost in the process and never get around to building a brand strategy. Here’s how you can build a strong brand strategy.
It’s time to say goodbye to “elevator music” and welcome your sonic brand. Buying from you can and should be an environmental experience your customers will enjoy and repeat.
Proper training can address the weaknesses in your department. Employees who take advantage of training opportunities are better prepared for the future of your organization
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual and is meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
If you’re looking for a fun way to glean some marketing know-how, I highly recommend you turn your attention to some of the area’s weekend happenings. #marketing