by Julia Carcamo | Brand Marketing |
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
by Elissa Plastino | Casino Marketing |
Your promotion was a success…kind of “It’ll be great,” they said. “It’ll drive mid-week revenue,” they said. “Think of the smiles on all the kids’ faces,” they said. This is the conversation I imagine took place around the Build-A-Bear (BAB) table in the months...
by Julia Carcamo | Advertising |
Marketers can often become “unhappy” with their agencies or find themselves needing additional resources. Have you found yourself looking for a new ad agency? You are not alone. The last thing a brand needs is to be saddled with the status quo. Truth be...
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