What if in some sci-fi style cataclysm, we were left with no new customers? All that remains are the customers we have right this very moment. What would we say to them? How could we keep them? What would we do to get back the customers who tried us out once or twice, but chose to go elsewhere?
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.