What the rebirth of the Lady Luck Brand Can Teach You About Brand Marketing Strategy
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
Casino Marketing Strategies You Can Use
Are there casino marketing strategies that you can apply to your business? Earlier this year I shared five winning casino marketing strategies. For casino marketers, they form the base of their programs. Because some of the best ideas are borrowed from other...
The Keys to Successful Promotions
Your promotion was a success…kind of “It’ll be great,” they said. “It’ll drive mid-week revenue,” they said. “Think of the smiles on all the kids’ faces,” they said. This is the conversation I imagine took place around the Build-A-Bear (BAB) table in the months...
Why Sonic Branding Is Important
The sound of your brand is the logo that plays itself out in the mind of your customers. Sonic branding might be as important…if not more…than the logo you develop. Close your eyes and listen. More than likely you will hear a tune or melody wafting from your television, or YouTube. If successful, that tune will immediately make you think of a brand.
Why Your Internal Brand Matters
In today’s connected world, your internal brand is constantly being reflected to customers & what’s going on inside your company can end up being your brand story.
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