Consider the many casino marketing tools we utilize. Influencer marketing is likely not at the top of your list, but here’s why it should be.
Casino marketers everywhere are trying to answer some common questions. Although our playbook may differ, there are some key efforts we can all use to restart our marketing.
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Whatever your current situation, as casino marketers, we are all currently in some degree of start-up mode. When we reopen our doors, we will be back in the thick of competition, not only for the limited gaming budget, but for the overall entertainment dollars that are currently being repurposed and becoming far more limited. Given the steep and growing competition, it’s never been more imperative to stand out and get noticed.