Branding is a crucial part of any business and its marketing, but for casinos, it can mean the difference between being good and being great because it can elevate the identity from commodity to an emotional connection that will lead to loyalty and financial rewards.
Casino marketing requires a special set of skills as Liam Neeson would say. Changes in staffing. Changes in customer attention and acquisition. New tools and channels. They all require a certain set of skills.
Marketing has always been about getting the right message to the right person at the right time. To reach today’s audiences, you must be present where they are – in the digital world. However, engaging them to create connection (and avoid being blocked or silenced), you must deliver what THEY are looking for. Done successfully, this can positively impact your marketing from awareness to conversion.
The last few years have likely spotlighted brands as more than a great logo. Whether good or bad, brands have certainly grown into their voices. Here are some easy tools you can use to workshop your current situation and your vision for the future.
Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
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