From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Whatever your current situation, as casino marketers, we are all currently in some degree of start-up mode. When we reopen our doors, we will be back in the thick of competition, not only for the limited gaming budget, but for the overall entertainment dollars that are currently being repurposed and becoming far more limited. Given the steep and growing competition, it’s never been more imperative to stand out and get noticed.
Did you know that you could market your business like a casino? Today we’re talking about lessons learned taking a gamble and how your business – whether large or small – can adopt some casino marketing strategies.
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.