Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.