Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier in addition to influencing choice among consumers. Learn how to do it right here!