by Julia Carcamo | Advertising, Casino Marketing |
The latest marketing buzzword might very well be “omnichannel marketing”. I hate buzzwords and dislike using them. So, why use it? Why dedicate this space to it? When you look at how consumers are receiving messages, you have to acknowledge that delivering... 
by Julia Carcamo | Brand Marketing, Casino Marketing |
I’ve said it on many occasions, one of my favorite things to talk about is strategy, specifically marketing strategy. A solid strategy unveils a path to success because it identifies where you want to end up. It differs from your marketing plan, which is the... 
by Julia Carcamo | Brand Marketing, Staff Training & Development |
Do marketing games make you the winner or the customer? If you’re a marketer, you’ve surely heard the term “gamification”, and wondered how it might impact your business. Gamification taps into a universal human desire to play…and win.... 
by Julia Carcamo | Advertising |
What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...
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