Marketing Articles in the News
Sound of Success
(May 2018) The sound of your environment is just as important as the displays and signs. Sonic branding can be used to enhance your time at a place of business, encourage you to shop quickly or slowly, maybe even spend more money. Additionally, the proper sonic approach can create a sense of privacy for customers, allowing them the space they need to comment and make decisions.
(April 2018) Modern marketers are pivoting to omnichannel marketing. Rather than systemizing how creative gets developed across different mediums, it’s about rethinking how the message gets delivered and then assembling the creative in the proper way.
Tips for Creating Effective Mailers on a Budget
(March 2018) Even though direct mail has a slightly higher acquisition cost, it’s clearly still an important part of anyone’s marketing toolkit. The question is, how can companies be most effective in this arena?
A Second Chance at Your Marketing Resolutions
(February 2018) Research tells us that although most of us will have given up on our resolutions, some may be looking to pick one of them back up for Lent. Typically, we give things up for Lent as a practice of sacrifice. Some, however choose to conquer something.So, what can you tackle in 40 days? And how can you fit it into an already full schedule?
Marketing In The New Year
(January 2018) January is the month in which we traditionally make intentions that will shape the rest of the year, yet New Year’s resolutions have become such an expected occurrence that we don’t flinch when we fail to stick to them and decide to revisit them instead during Lent.
A New Year. A New Marketing Plan.
(December 2017) Get ready for the new year by reflecting on your 2017 marketing efforts and recharging some programs for an outstanding and successful 2018.
It’s All Fun and Games
(November 2017) If you’re a marketer, you’ve surely heard the term “gamification,” and maybe wondered how it might impact your business. Gamification taps into a universal human desire to play…and win. For a customer, it makes doing business fun.
Five Winning Casino Marketing Strategies You Can Apply
(October 2017) The explosion of competition among casinos has created smart, agile marketing plans. You don’t have to have a huge budget to borrow a page from the casino marketing playbook.
Is Your Company Ready to Shine in a Crisis?
(September 2017) No one wants an emergency on their hands, but I’ve seen far too many instances of ill-prepared companies, as well as some who handled a crisis in a way that became a standard. In both instances, there were valuable lessons to be learned.
Five Tips for Getting Advertising That Works
(August 2017) Whether large or small, all businesses need great marketing, but when you pay for it, you want to make sure you’re getting the best work possible to help you reach your goals. So, what does it take to get great advertising that works? The formula is simple; you need clear direction from the client and great creative from the agency.
Want More Dinero?
(April 2017) Most data sources estimate the U.S. Hispanic population at about 59 million. At this number, everyone can agree the purchasing power of the segment is not something to ignore. Hispanics in the United States represent about $1.5 trillion in annual purchasing power. This is a segment integral to the success of many consumer brands and a valuable one to win, making up a quarter of the population in the top 15 U.S. markets. And yet, in the New Orleans area, this market is even more important.
Keeping Your Brand As Engaging As Possible
(March 2015) Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Keeping Your Brand as Engaging as Possible is not as hard as some might think, but it does take dedication.
2015 Casino Marketing Trends
(January 2015) From increased competition coming from new jurisdictions and doing more with less resources, casino marketers will continue to face challenges to continue beating year over year revenues and experience growth. I spoke to some of the brightest minds in casino marketing and they shared their thoughts on the biggest Trends for Casino Marketers.
Casino Brand Building 101
How To Get The Best Work From Your Agency
(June 2012) Take the time to teach rather than direct your agency. My latest Agency Post column is about Telling Your Agency What you NEED rather than what you want.
The Battle for the Casino Customer
(May 2012) Think The Battle for the Casino Customer happens at the slots? Think again!
Know Thy Customer
(March 2012) Growing up, I remember my mom watching Vega$. It was one of her favorite shows. Robert Urich played detective Dan Tanna. He drove around Las Vegas in a red Thunderbird, making the streets safer for everyone. Coincidentally, one of his clients, the Desert Inn, would play a big role in my career. Find out how I changed my view of the casino customer.
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