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Enlightened Casino Marketing

Our team is comprised of experienced marketing and branding professionals with decades of executive-level operational experience from some of the world’s top casino companies, along with extensive consulting experience as the practice leaders of key firms supporting the casino industry for more than 40 years.

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Casino Marketing

Whether you need to shore up your existing department or need help from start to finish, we’re ready to step in to tailor a solution for YOUR needs and get you the results you need.

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Marketing Training

Casino marketing training at the speed you need. On-site and virtual options to turn your marketing team into the rockstars you need to reach your goals.

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Branding & Advertising

Good branding connects to your target. Good advertising makes them say, “let’s go.” Our signature JCABC Conexion guides you on your road to success.

Read the latest Casinos, Brands and More entries

7-Step Blueprint for Implementing Personalized Casino Loyalty Programs

7-Step Blueprint for Implementing Personalized Casino Loyalty Programs

Personalization is not just about using a customer’s name in an email. It’s about understanding their unique preferences, tailoring rewards and communications to their needs, and empowering your staff to deliver exceptional, personalized service.
Investing in personalization can transform your casino’s loyalty program into a powerful engine for customer engagement, retention, and revenue growth. So, take the first step today and build a personalized loyalty program to keep your high rollers rolling in for years.

The Employee Manual Makeover: Boosting Morale and Reducing Turnover in Your Casino

The Employee Manual Makeover: Boosting Morale and Reducing Turnover in Your Casino

In an industry where guest experience is paramount, your employees are your greatest asset. By investing in their morale and engagement through a thoughtfully designed employee manual, you’re not just creating a happier workplace but building a brand that resonates with both employees and guests, driving long-term success.

The Competitive Edge: Why Your Brand Is the Key to Standing Out

The Competitive Edge: Why Your Brand Is the Key to Standing Out

Branding is about creating a unique identity for your casino that sets it apart from competitors. This identity is built through a combination of elements, including your name, logo, design, messaging, and overall customer experience. It is not just about looking good; it is about consistently conveying your values, mission, and promise to your customers across all touchpoints.

Designed to Scale to YOUR Needs

We are designed to scale up and down so that we’re not paying for extra resources, and neither are you. From a single project to an agency of record, the JCA Collaborative allows us to bring some of the best casino marketers together when YOU need them.

Let us show you how we're the perfect fit for your marketing.

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