Why the Hispanic Audience Is Your New Target and the Best Ways to Attract Them
Much can be said about the size of the Hispanic market and its spending power. The importance of this segment to our businesses is undeniable.
4 Ways to Build a Strong Brand After a Crisis (or to prepare for one)
Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders.
How to Harness Panic and Become an Agile Marketer
Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
10 Things You Should Do with Your Internal Brand
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier in addition to influencing choice among consumers. Learn how to do it right here!
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