Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
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