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5 B2B Marketing Strategies to Reach Casino Marketers You Can Use Today

5 B2B Marketing Strategies to Reach Casino Marketers You Can Use Today

Often hard to reach and challenging to connect with, casino marketers are a unique breed of customers. As a vendor, you understand the importance of creating strong relationships with this elusive segment of customers. But how do you build that connection? How do you reach out to casino marketers to create a dialogue and create opportunities for collaboration? The answer lies in these B2B marketing strategies.

Know Your Audience

When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.

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