Social media continues to shift. Even in the 12 months since my last social media column for Casino Journal, there have been changes that have made our jobs both easier and tougher…and often at the same time.
When I first started my business, I thought I would be a great casino marketing consultant. After all, I had spent the last 18 years doing just that. I’ve worked in group sales, as an advertising coordinator, and more. I’ve swiped cards for entry into the latest slot tournament. I’ve announced winners in giveaways. I’ve registered VIPs. I’ve moved signs. I’ve installed signs. Heck, I’ve even loaded in room amenities prior to opening the doors to a new casino.