One of the most valuable discussions we’ve had at Casino Marketing Boot Camp has been about complacency – how it creeps into our business and what we can do to avoid it.
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
The skills hiring managers are looking for as they build their marketing teams continue to evolve as quickly as consumers adopt new technologies and platforms. These rapid changes make it more difficult than ever to find the “ideal” candidate. Here are seven skills you should consider developing and spotlighting on your LinkedIn profile.
If you have a marketer in your personal or professional life, here are some gift ideas that will make them want to unwrap your gift first.
Although silos can happen with no planning, you must have a plan for knocking them down. Unified focus, visibility, collaboration, and communication are key to breaking through silos.