Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
If you think brand decisions lie in the marketing department, think again.
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
If you look back on the evolution of the company, you’ll find that although they were the underdog for years, they never acted like it. They set out to be the best and the biggest by acting like they already were – with the confidence of a first place brand. You can do the same.
Many businesses believe building brands begins and ends with a logo, mostly because they think of themselves as a business and not a brand. Developing your brand can be a great exercise in truly understanding your business.
For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.
Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?