From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Whatever your current situation, as casino marketers, we are all currently in some degree of start-up mode. When we reopen our doors, we will be back in the thick of competition, not only for the limited gaming budget, but for the overall entertainment dollars that are currently being repurposed and becoming far more limited. Given the steep and growing competition, it’s never been more imperative to stand out and get noticed.
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
Regular brand audits can allow you to evaluate if your brand is progressing according to your strategy, but it is only as valuable as the progress that results from the findings.
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
It’s essential to understand today what you want customers to be saying about you years from now
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
Bringing your brand and culture together cannot be delegated solely to Human Resources or Marketing. It must be a company-wide initiative.