Think about how many customers you have and how many channels they utilize for information and then how many ways they are absorbing that message in that channel at that very point in time. If you haven’t shifted from a multichannel mindset to an omnichannel one, you need to do that today. Here’s how to do it.
Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process is well-thought and appropriately executed.
Knowing your customer as more than just a sale will be useful in tailoring communications, in determining the overall message, and perhaps even in making operational decisions. Today we’re talking about the advantage of creating buyer personas.
Even though direct mail has a slightly higher acquisition cost, it is still an important part of anyone’s marketing toolkit, but how should you think about the investment you make in design and printing a mailer?
Let’s take the next 60 to 90 days to shape up our minds. Your body isn’t the only thing that you should focus on this Summer. You can use the season to work …out…your mind as well.
Does the employee experience reflect your brand? Do your employees know what your brand even means, and do they feel they have the tools to deliver the promise you’re making in your advertising? Tying your internal and external communications together can yield results.
No one wants an emergency on their hands, but we’ve seen far too many instances of companies ill-prepared for a crisis. In this podcast, you’ll learn our tips to help you get ready for a crisis.
Many employee manuals are missing the most critical piece of content – one that can help employees grow your business. #brandstrategy
Nothing against Fivver, but services like that only work well when you can give them the right direction and input. If you’re going to DIY your marketing, I think the next few minutes might be useful to you. #marketingtraining
Because a good majority of any marketer’s day involves managing tactics and projects, we can usually get lost in the process and never get around to building a brand strategy. Here’s how you can build a strong brand strategy.