by Julia Carcamo | Casino Marketing, Drivetime Marketing |
The battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. How we position and market ourselves and the experience we provide are more important than ever. Like any unique industry, casino marketing requires different strategies than traditional brick-and-mortar storefronts. Although there is much to learn from other sectors, particularly those providing entertainment options, there are some tried and true tactics that we cannot afford to ignore.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
With technology advancing faster than ever, the last few years have been a whirlwind for marketers. We must continue to adapt and evolve to keep up with our changing landscape. Despite potential pitfalls associated with testing out new strategies, it is essential that we do so if we want an edge on understanding consumer behavior; this allows us to stay one step ahead of emerging trends and better cater to user needs.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
As millions go about making resolutions, there seem to be some recurring themes along with some common words such as lose, try, learn, and quit. These words can also be the beginning of your marketing resolutions that could improve your business in the coming year.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Rebranding will be one of the most challenging projects you take on. It will be worth every debate, every late hour, and every round of creative unless you really don’t need to rebrand. Here’s how to know if rebranding is the right path for your brand.
by Julia Carcamo | Drivetime Marketing, Staff Training & Development |
Wondering what marketing trends will impact us in 2023? Check out this post for a sneak peek and info on how to get the training you need to stay ahead of the curve.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
by Julia Carcamo | Brand Marketing, Drivetime Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Large or small, your brand CAN do this with a bit of advice from some marketing experts.
by Julia Carcamo | Agency Relations, Brand Marketing, Casino Marketing, Drivetime Marketing, Hiring a Marketing Agency, Staff Training & Development |
A strong marketing team is essential for any business that wants to succeed in today’s competitive marketplace. But putting together a high-powered team of marketing professionals can be challenging. Taking some essential steps and making the decisions that fit your company goals can create a strong foundation for your marketing and pay dividends well into the future.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Building and maintaining a strong brand takes many moving parts to go from consideration to implementation, and can often start with the simplest of statements mentioned in a meeting. However, with careful planning and attention to detail, the benefits can be great.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
We have all heard of and or experienced brands with memorable, talkable experiences. Disney, Chewy, Chick-fil-A and Zappos. The list (actually) goes on. Large or small, your company CAN create great memorable experiences, and there are lessons to be learned all around us. You cannot afford not to because your brand will not endure if the guest experience is not worth talking about positively (and sharing with others).
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