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The Reboot

I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.

My Favorite Christmas Commercials

My Favorite Christmas Commercials

It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.