The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve?
Building your marketing bench strength should be an ongoing program in any organization. As we begin to think of the improvements we want to make in our lives and our businesses, the development of your team must somewhere near the top.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
Learning these things will make you a better DIY marketer, but it can also make you a better client. You’ll be able to clearly give direction and measurable goals so that both you and your agency, consultant, or marketing director can be successful.
The skills hiring managers are looking for as they build their marketing teams continue to evolve as quickly as consumers adopt new technologies and platforms. These rapid changes make it more difficult than ever to find the “ideal” candidate. Here are seven skills you should consider developing and spotlighting on your LinkedIn profile.