by Julia Carcamo | Hiring a Marketing Agency |
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...
by Julia Carcamo | Agency Relations |
I once had a boss who used to defend the work of a creative group when a client complained by saying “Garbage in. garbage out.” Truth be told she used much more colorful language, but you get the point. In a previous post about creating and maintaining a...
by Julia Carcamo | Hiring a Marketing Agency |
For a variety of reasons, businesses choose to look for an advertising agency. They may have a new product and want some professional assistance in promoting it. They may have a current agency that they are dissatisfied with. They may currently be handling things...
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