Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.