Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
Are You Looking For A New Ad Agency For Your Casino?
Marketers can often become “unhappy” with their agencies or find themselves needing additional resources. Have you found yourself looking for a new ad agency? You are not alone. The last thing a brand needs is to be saddled with the status quo. Truth be...
Marketing Like a Drag Queen
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
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