Marketing Like a Drag Queen
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
Why You Should Adopt An Omnichannel Marketing Strategy
The latest marketing buzzword might very well be “omnichannel marketing”. I hate buzzwords and dislike using them. So, why use it? Why dedicate this space to it? When you look at how consumers are receiving messages, you have to acknowledge that delivering...
Winners and Losers of Ad Bowl 2018
What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...
Don’t Put All Your Marketing Eggs In One Basket
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
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