by Julia Carcamo | Advertising |
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
by Julia Carcamo | Advertising, Casino Marketing |
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
by Julia Carcamo | Advertising, Casino Marketing |
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
by Julia Carcamo | Advertising |
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
by Julia Carcamo | Advertising |
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
by Julia Carcamo | Advertising |
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
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