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My Favorite Christmas Commercials

My Favorite Christmas Commercials

It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.

Winners and Losers of Ad Bowl 2018

Winners and Losers of Ad Bowl 2018

What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...

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