Getting Advertising That Works
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
Why the Hispanic Audience Is Your New Target and the Best Ways to Attract Them
Much can be said about the size of the Hispanic market and its spending power. The importance of this segment to our businesses is undeniable.
How Marketing to Millennials Can Open a Door to all Generations
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
Is Your Casino Direct Mail Competing on Experience or Price?
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
Why You Should Adopt An Omnichannel Marketing Strategy
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
Effective Advertising: How To Spot It and How To Create It
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
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