by Julia Carcamo | Advertising, Casino Marketing |
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
by Julia Carcamo | Advertising, Casino Marketing |
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
by Julia Carcamo | Advertising |
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
by Julia Carcamo | Advertising |
I have to admit I have often scowled to myself whenever someone has described me as the “advertising girl,” but to have the opportunity to work in these days of advertising evolution is the career I never thought I’d have when I was just starting out.
by Julia Carcamo | Advertising |
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
by Julia Carcamo | Advertising |
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
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