Using Addressable Media to Target Your Advertising
Addressable media has made it easier to get a relevant message to the perfect audience and could be an excellent tool for your next campaign.
My Favorite Christmas Commercials
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
Are You Looking For A New Casino Advertising Agency?
Casino marketers and general managers can often become “unhappy” with their agencies or find themselves needing additional resources. Have you found yourself looking for a new ad agency for your casino? You are not alone. The last thing a brand needs is to...
Marketing Like a Drag Queen
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
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