For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Whatever your current situation, as casino marketers, we are all currently in some degree of start-up mode. When we reopen our doors, we will be back in the thick of competition, not only for the limited gaming budget, but for the overall entertainment dollars that are currently being repurposed and becoming far more limited. Given the steep and growing competition, it’s never been more imperative to stand out and get noticed.
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.