The meaning team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated.
Much can be said about the size of the Hispanic market and its spending power. The importance of this segment to our businesses is undeniable.
Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders.
Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself.
Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier in addition to influencing choice among consumers. Learn how to do it right here!
A comprehensive brand style guide will define the company’s language and visual image to ensure a consistent tone through all communications. Additionally, it will drive a cohesive customer experience to nurture trust and loyalty over time for both current and future customers.