A Checklist Can Be the Most Important Part of Your Branding Project
Branding is lots of moving parts, to stay on top, organize. A branding checklist could be an extra member of your team.
Why Your Casino Marketing Needs an Influencer Strategy
Consider the many casino marketing tools we utilize. Influencer marketing is likely not at the top of your list, but here’s why it should be.
7 Tips to Restart Your Casino Marketing
Casino marketers everywhere are trying to answer some common questions. Although our playbook may differ, there are some key efforts we can all use to restart our marketing.
Brand Risk and How to Navigate It
The shifts in our way of life brought on by the pandemic (first) and followed by the reenergized spotlight on racial injustice is changing the way we think, behave, and how we chose to reward businesses with our dollars.
Effective Advertising: How To Spot It and How To Create It
As marketers, it is our responsibility to create effective advertising that will help our businesses grow.
Marketing Silos: How to Spot Them and Knock Them Down
Although silos can happen with no planning, you must have a plan for knocking them down. Unified focus, visibility, collaboration, and communication are key to breaking through silos.
How to Achieve Brand Launch Success
From your email signature to the sign out front and the way we process guest interactions, a brand launch (or rebranding) is probably one of the most significant undertakings in a marketer’s career. It can be exhilarating and overwhelming.
Creating (and Maintaining) a Winning Casino Brand
Now more than ever, understanding what your brand can and should look like to meet the changing market is more critical than ever.
Digital Marketing Skills You Need
For some of us, having a decent understanding of technology is second-nature. For some, it’s a muscle we have to stretch and condition.
Climbing Your Brand Ladder to Success
Marketing on emotion will always be better than marketing on products. And, when customers love a brand, your profitability goes up. A brand ladder can move you from marketing on attributes to connecting with customers.
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