by Julia Carcamo | Drivetime Marketing |
After spending 18 years on the operations side of the casino industry, Trent Dang was recruited by VizExplorer to not only provide a specialist point of view, but to assist clients in their success. A bit of a turnaround specialist, Trent knows the ins and outs of a variety of facets of marketing and is an incredible walking library of best practices.
by Julia Carcamo | Staff Training & Development |
Asking the right interview questions can help you identify the right marketer for your team. VizExplorer’s Trent Dang is a bit of a turnaround expert and has hired numerous marketers in a variety of markets. These are his suggestions for questions to ask and the...
by Julia Carcamo | Staff Training & Development |
The outlook for the modern marketer is both good and bad. According to recent research from The Creative Group, marketing and advertising executives do not expect to make any reductions to staff in the first half of 2017. Yeah!!! Unfortunately, only 12% plan to add...
by Julia Carcamo | b2b marketing |
Across the US, businesses have started a new fiscal year. You attended a variety of conferences, trade shows and networking events. Everyone who was going to plan on you in their 2017 budgets are taken care of. Now what? Flipping the Funnel In my years on the operator...
by Julia Carcamo | Staff Training & Development |
JCA specializes in casino marketing, both on the B2B and B2C side. So, it’s no surprise that we are a part of the annual Casino Marketing & Technology Conference produced by Casino Journal magazine. It is a can’t miss event for casino marketers and vendors hoping...
by Julia Carcamo | Brand Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
by Julia Carcamo | Advertising |
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
by Julia Carcamo | Hiring a Marketing Agency |
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...
by Julia Carcamo | Agency Relations |
If you are in a position to request work from anyone providing creative services, we recommend you use this template or develop one of your own.
by Julia Carcamo | Hiring a Marketing Agency |
For a variety of reasons, businesses choose to look for an advertising agency. They may have a new product and want some professional assistance in promoting it. They may have a current agency that they are dissatisfied with. They may currently be handling things...
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