A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
Mallory Whitfield has a soft spot for helping the small business owner succeed. She’s seen business owners make the same mistakes time and time again, but her passion to teach and empower other creative business owners is changing that – one owner at a time.
What happens when you have to sell event tickets in a market where there is a free festival practically every weekend? You work smarter and rely on some lessons learned as a life-long athlete. In episode 4 of Drivetime Marketing, we’re chatting with Monica Lebron, Tulane University’s Deputy Athletics Director and Chief Operating Officer.
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