What To Do With Brand Acquisitions
With every consolidation, companies stand the chance that they will acquire brands that are completely different from their existing core. Some may be stronger than the ones they started off with, and some may be much weaker. How do you decide which ones to keep, which ones to transition, and which ones just need a little polish?
The Keys to Successful Promotions
Your promotion was a success…kind of “It’ll be great,” they said. “It’ll drive mid-week revenue,” they said. “Think of the smiles on all the kids’ faces,” they said. This is the conversation I imagine took place around the Build-A-Bear (BAB) table in the months...
Marketing Like a Drag Queen
It’s hard to believe there was a time when drag queens were a part of a counter-culture. Today, they are as much a part of lives as a run to Starbucks. From national superstars like RuPaul, New Orleans’ own Bianca del Rio (which some might say IS a...
Is Your Marketing Staff Training Sufficient?
Each year, businesses invest millions of dollars in talent acquisition. Did you know that nearly one third of new employees quit their jobs after six months? One of the major reasons they leave is lack of training. Proper training can make an employee feel empowered...
Why Sonic Branding Is Important
The sound of your brand is the logo that plays itself out in the mind of your customers. Sonic branding might be as important…if not more…than the logo you develop. Close your eyes and listen. More than likely you will hear a tune or melody wafting from your television, or YouTube. If successful, that tune will immediately make you think of a brand.
Why Your Internal Brand Matters
In today’s connected world, your internal brand is constantly being reflected to customers & what’s going on inside your company can end up being your brand story.
Marketing with Attitude
I believe casino marketers are finding themselves in a time when our efforts to drive visits and revenue are at their finest. The insights available to us through our various investments in casino management, CRM and business intelligence systems have made it possible...
Playing Marketing Games
In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
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