Episode 8 – Hunting, Farming and Tradeshow Ideas
Ken Kachnic is making his marketing investments pay off with great tradeshow ideas and marketing. He doesn’t wait for customers to come to him. He is actively marketing at all phases of the planning process. He’s also leading the way as VizExplorer shifts...Episode 7: Landmarks, Trends and Karaoke
Jerry Epstein is a man who has seen the world of marketing shift in unprecedented ways. Now leading the way with new technology, Engaged Nation is poised to change an industry. Jerry shares stories of introducing soccer to US audiences, talking his business partner...
Buying Power You Cannot Ignore
The Hispanic population has the kind of buying power you can’t afford to ignore. Biz New Orleans recently asked me to contribute a piece about marketing to Hispanics. This is a slightly modified version of what appeared in their April edition. It seems every time I...
What is the Essence of Your Brand?
By Madeline Gordon You may not realize it, but you are constantly building your personal brand. The style of golf you play, the way you carry yourself and the quality of your interactions with others all work to establish the persona that becomes your unique brand. So...
Modern Marketing Then and Now
I am often reminded of how long I’ve worked in the marketing field. After I get over the shock of realization, I realize how different marketing is now compared to yesterday. When I started, I really just worried about advertising and PR. Because I...Episode 6: How to Write Content For Other Websites
With Power Comes Responsibility How to write content for other websites is a question on practically every marketer’s mind. Steve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes, among other outlets, Steve joins us...Episode 5: Shakespeare, Drag Queens and SEO
Mallory Whitfield has a soft spot for helping the small business owner succeed. She’s seen business owners make the same mistakes time and time again, but her passion to teach and empower other creative business owners is changing that – one owner at a time.
Episode 4: Creating Passion To Build A Hometown Team
What happens when you have to sell event tickets in a market where there is a free festival practically every weekend? You work smarter and rely on some lessons learned as a life-long athlete. In episode 4 of Drivetime Marketing, we’re chatting with Monica Lebron, Tulane University’s Deputy Athletics Director and Chief Operating Officer.
Episode 3: Data, Personalization and Reticulating Varnish
What’s the first thing you do when you move? That’s right! You file a change of address. In this episode, we talk about why successful marketers aren’t ready to turn their backs on “old-fashioned” marketing. Plus Matt tells us about a study that shows Millennials haven’t turned their backs on mail either.
Recent Comments