Brand Engagement – DTM 2019 episode 2
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Marketing Resolutions – DTM 2019, episode 1
Just a few short days ago, we rang in a new year. The next morning, we all made our yearly intentions that – we hope – will shape the rest of the year. This is also the time when we can make some resolutions that improve businesses and bring success.
Marketing Resolutions
The start of the new year is the perfect opportunity to make some marketing resolutions.
Marketing In The New Year
With these five basic steps, you should be well on your way to developing your marketing plan for the coming year.
The Reboot
I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.
Naming Your Brand
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
My Favorite Christmas Commercials
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
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