In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
For marketers, it’s not always wise to have all your eggs in one basket. Good marketers spread their efforts across a multitude of baskets. Better marketers recognize how these efforts are connected to each other. The best marketers see how these connected efforts add value to each other rather than detracting.
When you’re trying to build an emotional connection with consumers, the messenger is just as important as the message. Brandon Cox challenges our traditional thought of the value of staying on message and why messengers are becoming an important factor in brand stories.
Isn’t it nice to look back on your day and realize it was that much better because you were inspired by something or someone? We get so caught up in meetings, calls, emails, errands, and obligations that we seldom noticed that little thing that made us realize we could keep going.
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