by Julia Carcamo | Drivetime Marketing |
I know it’s been a while, but we are finally rebooting Drivetime Marketing in 2019. We’ll be bringing you the tips and tricks that we have learned along the way. Hopefully, they’ll make some sense, and you’ll be able to put them to some good use.
by Julia Carcamo | Brand Marketing |
The right name can often make the difference in propelling you to success. It’s important to spend the appropriate amount of time with your naming process.
by Julia Carcamo | Advertising |
It’s the most wonderful time of the year. At least that’s my view. I love Christmas and the memories of decorating the tree with my mother while listening to Andy Williams and the Ray Conniff Singers on our old stereo. Even if it was 80 degrees (and in New...
by Julia Carcamo | Advertising, Brand Marketing |
Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.
by Julia Carcamo | Casino Marketing |
by Larry Mogelonsky, Guest ContributorOn my most recent Vegas stint, I lucked out on three card poker with one hand holding a straight flush that had three face cards in it. Chances are astronomically low (0.020%). You would think that I would have made it out of the...
by Julia Carcamo | Brand Marketing |
Brands tell the world what you stand for with every color, word, and image you use. Effective branding makes you memorable, so customers can easily find you.
by Julia Carcamo | Brand Marketing |
Before you can put a new name on something, you need to be ready to deliver something new, not just the same thing with a new name. Sometimes that delivery requires significant investment beyond the development of a logo
by Julia Carcamo | Brand Marketing |
Grab your sunscreen and get ready for some marketing lessons from one of our favorite weekend activities, festivals. Living in New Orleans, I’ve had the luck to attend a few festivals. Each year, people wait with anticipation for the announcement of the Jazz...
by Julia Carcamo | Brand Marketing, Casino Marketing |
Digital signage is everywhere – from billboards and jumbotrons to casino floors and shopping malls and even to your grocer’s freezer door. What was once a brighter backlit version of yesterday’s stanchion sign is now a formidable tool that can...
by Julia Carcamo | Brand Marketing, Casino Marketing |
Everywhere an Isle Founded by the “father of riverboat gaming,” Isle of Capri was a mid-sized regional gaming company with operations in seven states across the United States and in the UK. The customer experience was as diverse as the geography. The company was built...
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