Playing Marketing Games
In a way, gamification has been a part of businesses far longer than we’ve been hearing this cool new marketing term. Most of us understand frequent shopper, or loyalty, programs. From carrying punch cards in our wallets to playing games to win a prize, we have been part of gamification programs.
Winners and Losers of Ad Bowl 2018
What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...
Training and Development Trends For Marketers
One of our guiding principles is to teach and train future modern marketers. Therefore, it is no surprise that we are constantly looking for ways to share knowledge and skills. Training and development trends for marketers are at their most exciting point. Cultivating...
Elements of a Successful Casino Marketing Strategy
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
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