Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
There are clear steps that will help you navigate the process.
- Know what you’re trying to accomplish.
- Up with Laura Petrolino‘s take on a SOAP Note.
- Get creative.
To ensure your rebranding stays consistent through rollout and beyond, use our BSG Checklist to develop your brand style guide.