Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual. It is a marketing strategy meant to communicate a differentiated identity in the minds of customers, employees, competitors, investors, and other stakeholders.
There are clear steps that will help you navigate the process.
  1. Know what you’re trying to accomplish.
  2. Up with Laura Petrolino‘s take on a SOAP Note.
  3. Get creative.
  4. Rollout.
To ensure your rebranding stays consistent through rollout and beyond, use our BSG Checklist to develop your brand style guide.



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