by Julia Carcamo | Casino Marketing |
Tired of looking only at what the casino down the road is doing? In this new article, we explore casino marketing lessons from other industries—airlines, streaming services, coffee chains, gyms, and more—and show you how to adapt them to your regional casino. You’ll see how these brands think about loyalty, habits, and experience design, and how the same ideas can strengthen your player strategy without a big budget. Whether you’re focused on hosted players, mid-worth locals, or new member onboarding, you’ll find practical, testable ideas you can plug into your existing marketing plan. This is a great read to share with your GM, VP, or marketing team when you’re ready to think beyond copycat promotions and build a more strategic player-focused approach.
by Julia Carcamo | Casino Marketing, Drivetime Marketing, Social Media |
Armed with these insights, you won’t just be playing the social media slots –you’ll be hitting the jackpot every time! And with the fast-paced world of digital marketing, remember: the game is constantly evolving, but so are the rewards.
by Julia Carcamo | Casino Marketing |
Consumers are demanding new things today that they previously did not. Luckily, changes in marketing tools and technology have made it easier for us to meet the customer where they want us to be.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Most of my work history has been in the casino industry. It has been a career that has allowed me to grow in my skills as a marketer. And though I work in other industries now, I often rely on the lessons learned “taking a gamble.” There are five casino marketing strategies any business, large or small, can adopt.
by Julia Carcamo | Brand Marketing, Casino Marketing |
A solid strategy simplifies the actual marketing, making it easier to implement the right plan. Many marketing initiatives will fall short when they are executed in a strategic vacuum. I realize marketing strategy is not as dazzling to work on as your next ad or the design of your website, but skipping this step is a big mistake. As Julia Roberts said in Pretty Woman, “Huge.”
Recent Comments