by Julia Carcamo | Brand Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
by Julia Carcamo | Advertising, Casino Marketing |
Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price? One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers...
by Julia Carcamo | Advertising |
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
by Julia Carcamo | Hiring a Marketing Agency |
This post originally appeared on LinkedIn as part of our series on Advertising That Works. You’ve got a new product ready for market and you need to hire an agency. You have an agency and you feel it’s time to switch to a new resource. Or, you have an...
by Julia Carcamo | Agency Relations |
I once had a boss who used to defend the work of a creative group when a client complained by saying “Garbage in. garbage out.” Truth be told she used much more colorful language, but you get the point. In a previous post about creating and maintaining a...
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