by Julia Carcamo | Casino Marketing, Hispanic Marketing |
Nearly 1 in 5 Americans identifies as Hispanic, yet most casino marketing overlooks the cultural depth of this fast-growing audience. True engagement isn’t about translation—it’s about understanding multigenerational, community-centered behaviors that influence visits and loyalty. From programming to partnerships, casinos that build with culture in mind gain more than traffic—they earn trust. The difference between missed opportunity and market leadership lies in how you show up.
by Julia Carcamo | Advertising |
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
by Julia Carcamo | Hispanic Marketing |
The Hispanic population has the kind of buying power you can’t afford to ignore. Biz New Orleans recently asked me to contribute a piece about marketing to Hispanics. This is a slightly modified version of what appeared in their April edition. It seems every time I...
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