Brand Marketing Is About Creating Love
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
Casino Direct Mail: Competing on Experience or Price?
Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price? One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers...How to Know Your Advertising Works
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
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