by Julia Carcamo | Advertising, Casino Marketing |
Think traditional media is outdated? Not for regional casinos. Billboards, radio, and even linear TV still play a critical role in driving trips—especially when your guests live within 100 miles. This post breaks down new national media spend data and translates it into real-world insights for casino marketers. You’ll learn where to double down, what to evolve, and what to cut in your 2026 advertising strategy. From hosted players to retail un-carded guests, this guide helps you align old-school channels with real casino behavior.
by Julia Carcamo | Advertising, Casino Marketing |
The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
by Julia Carcamo | b2b marketing |
Across the US, businesses have started a new fiscal year. You attended a variety of conferences, trade shows and networking events. Everyone who was going to plan on you in their 2017 budgets are taken care of. Now what? Flipping the Funnel In my years on the operator...
by Julia Carcamo | Brand Marketing |
Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand.
by Julia Carcamo | Advertising |
On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...
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