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Brand success depends on the operationalization of your brand. Today, we’re sharing the recent discussion at the Casino Marketing & Technology Conference. How well are your external and internal brands aligned? How well does everyone at your company understand the brand?

Thanks to Denise Lee Yohn and Gini Dietrich for the inspiration.

 


Some of this content previously appeared as a column in the January 2018 issue of Casino Journal and on our blog.

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