If you’re like me, there are still gifts left to buy on your list. If you’re REALLY like me, you’ve said to yourself, “Hmm, I’d like that,” more than once. Truth be told, I am a terrible person to shop for. I tend to buy what I want and leave my loved ones struggling for ideas.
If you have a marketer in your personal or professional life, they are often more concerned about making sure others have everything they need (to do a good job, to finish a project, or whatever) than they are focused on themselves.
Yes, I know some of us may be too focused on ourselves. However, if you are still trying to shop for a marketer, I have a few gift ideas that might make their day.
Gift Idea #1: Books
Whether fiction or business, books are a great gift. We’ve assembled a collection of some of our favorite business books that would make practically any marketer happy.
Ahem…did I mention Reel Marketing?
Gift Idea #2: Bullet Journal
I am a crazy note taker. So when Gini Dietrich shared how a bullet journal became her obsession, I had to try it. Four years later, I can’t think of what I would do without it.
Sure, you can buy an official bullet journal. I experimented with a cheaper version I found on Amazon (duh), and it has more than served its purpose. I can set goals for the year that are easily seen (so I don’t lose my way), and I’ve developed my own way of setting up my calendar and keeping track of everything important to me.
I have spreads for a reading list and a running content calendar. I also add pages for clients and projects to quickly record notes from meetings and calls. For fun, I save a few pages for doodling and hand lettering.
If the thought of a book of blank pages seems daunting, take a peek at how many journal ideas you can find on Pinterest.
Gift Idea #3: Grammarly
As a marketer, we are constantly writing. Whether it’s presentations, ad copy, a memo, or a report, how we communicate in writing (even in the shortest email) says a lot about us as professionals. Grammarly instantly finds and corrects mistakes, suggests improvements, and for bloggers, it can even check for plagiarism. It can also check for intent. And, yes, I ran this through Grammarly before posting.
Gift Idea #4: Conference Attendance
It is a little crazy to suggest a conference in 2020, but while many of the conferences I attend during the year canceled or produced a virtual version, few were standouts. However, Brand ManageCamp was a shining light for me. I have written about this conference before. It is one of my favorites. The speakers are all keynote-level. There is great music playing in between the sessions and thoughtful snack breaks ever. This year was understandably different, and yet it managed to maintain the value. Indeed, I think it delivered WAY more than expected.
Conferences will continue to be the best way for marketers to grow, and they should be a part of any marketer’s 2021 schedule.
Gift Idea #5: Canva
We started using Canva a few years ago, paying for images one at a time, but we quickly saw the value of upgrading to the Pro subscription and adding team members. The library of templates is incredible. More importantly, they are easily modified to reflect your brand. And if you struggle to create PowerPoint presentations that are graphically engaging, you should check out what they have ready and waiting for your use! Best of all, they are always adding to the library. We use Canva daily for a variety of projects, utilizing their library of assets and our own. By the way, if you know a small business owner who is struggling with their own social media posts because they lack a graphic designer, this will be a life-saver.
Gift Idea #6: Learning
As marketers, we are always learning. Markets change. Consumer tastes and habits change. Everything is always changing. So, we must have a strong set of core skills and an expansive view of current marketing needs.
There are several ways to stay on top of trends and skill development. I do have some favorites.
MarketingProfs is a collection of tools no marketer should be without. From articles to courses to guides and resources, it is a great investment.
And, lucky for us, they are not alone in the world of marketing training resources. Years ago, we listed said Coursera was a wonderful resource for training for the modern marketer. Courses from respected institutions are presented in a textbook-like environment and feature videos, projects, and quizzes. The course work runs the gamut of arts & humanities, social sciences, and data science (a skill which every marketer needs).
Gift Idea #7: Something a little fun
Masterclass has courses taught by the likes of Malcolm Gladwell, Misty Copeland, Anna Wintour, and Gordon Ramsay. How much fun is that? And, right now, you can nab a membership for your favorite marketer and yourself. Score!
Do you know someone who is a “book person” but still has to rely on modern technology? Consider giving them a book cover for their device. How awesome is that? Twelve South has them for practically any device in addition to some other cool ideas for your techie.
Finally, if you have someone on your list who lives and breathes social media, they will love sporting their account name on this personalized necklace.
Got any other ideas for gifts for marketers?