We’re giving away the marketing books that inspire us. We’ll be drawing from our newsletter subscribers and because our lawyer says we need to give people another option, you can enter here, too.
If you’re currently a subscriber, great! You don’t have to do anything. You’re in! If you’re not, we would love for you to add yourself by signing up for the newsletter. If you don’t want another newsletter, we are sad but understand. You can still enter every month by using the form on this page.
Also, if you have anyone on your team who might like to win a book or two, please share this with them.
November Book of the Month:
Conrad on Casino Marketing
This month’s featured book comes from our friends at Raving Consulting. Over the years, we’ve had the opportunity to get to know Dennis Conrad as a wise marketer, particularly intuitive when it comes to the casino customer.Conrad has assembled the advice from his many magazine columns into a book for the gaming industry. Using his perspective as the gambler, the employee, the executive and the insider, he gives working models for successful marketing and drives home the ultimate importance of focusing on the customer
This book is a must-read for every casino marketer.
October Book of the Month:
Marketing In The Round
It’s hard to believe, but there are still marketers working in silos – going about their work with no input and no insights from the other members of their teams. Co-authored by one of our favorite people, Gini Dietrich, Marketing In The Round, shows you how to tear down those silos and drive more value from all your marketing and communications channels–together. Sync all your efforts and messages and optimize every medium and platform, from direct mail to digital and social to traditional media.
This book is a must-read for every marketer and communicator.
September Book of the Month:
What Great Brands Do
Denise Lee Yohn is one of our favorite brand marketers. Her book What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.
Sharing proven techniques from top brands, Denise reveals how:
- Great brands start inside
- Great brands avoid selling products
- Great brands ignore trends
- Great brands don’t chase customers
- Great brands sweat the small stuff
- Great brands commit and stay committed
- Great brands never have to “give back”