by Julia Carcamo | Casino Marketing, Digital Marketing, Drivetime Marketing |
Are your emails building relationships—or just adding to the noise?
In this episode of Drivetime Marketing, Julia Carcamo sits down with email expert Andrew Kordek to fix what’s broken in casino email strategy.
From welcome messages to send frequency, they unpack how to stop overwhelming players and start delivering real value.
If you’ve ever hit “send” and hoped for the best, this one’s for you.
by Julia Carcamo | Casino Marketing, Digital Marketing, Drivetime Marketing |
Your website shouldn’t just list restaurant hours and promotions — it should welcome guests, guide their experience, and grow loyalty. Yet many casino websites are outdated, static, and actively costing business. In this post, we explore what a modern casino website should really do — and how it can become your hardest-working host. From AI-readiness to frictionless signups, see how small changes can drive big results.
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Most regional casino loyalty programs are stuck in point-based transactional thinking—failing to build the emotional loyalty that drives true revenue growth. In this feature, we explore how reframing your players club as a brand experience can unlock stronger guest connections, higher retention, and greater long-term value. You’ll discover actionable tactics rooted in behavioral psychology, plus affordable innovations that deliver outsized impact—even on limited budgets. If you’re ready to go beyond comps and status tiers, this is your blueprint for a loyalty transformation.
by Julia Carcamo | Drivetime Marketing |
Hispanic marketing in casinos isn’t about translating ads—it’s about translating the welcome. Josh LeDuff (former VP of Marketing at Pala, now CMO at Full House Resorts) breaks down what really drives loyalty: Staffing that speaks the language—hosts and frontline team...
by Julia Carcamo | Casino Marketing, Drivetime Marketing |
Casino marketing has always been about offers and rewards — but what if the real secret to loyalty is fan behavior? In this episode of my video podcast, I sat down with Dan Kustelski, CEO of Chalkline Sports, to explore how casino marketers can take a page from the...
by Julia Carcamo | Casino Marketing, Drivetime Marketing, Staff Training & Development |
The best casino marketing teams in the country are learning how to build better strategy, deepen loyalty, and elevate their direct and digital marketing efforts—without adding headcount. If you’re still reacting to market shifts instead of anticipating them, you’re already behind. This is your roadmap to marketing that compounds, not just reacts.
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