The battle for the casino guest’s share of wallet is won or lost in the mailbox. Modern casino marketers have the opportunity to deliver more than a coupon and to extend their brand and experiences TO that mailbox.
The notion of omnichannel marketing could be discounted as the latest flash, but it does represent a huge change in how we need to market today.
There is no real Golden Ticket when it comes to marketing, but there are some tried and true casino marketing strategies that are effective in driving revenue. Here are 10 you can start using now.
Arguably the biggest buzzwords of a marketer’s day are “social” and “influencer.” More than just buzzwords, social influencers might present the most significant opportunity in years to lift your casino marketing efforts because they can attract and engage casino customers on an entirely new level.
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
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