How Much Sports Betting Advertising is Too Much?
As gambling expands are we nearing the limits to how much sports betting advertising is the right amount and how much is too much?
Evolving Casino Marketing Strategies You Absolutely Must Understand to Gain an Advantage
Consumers are demanding new things today that they previously did not. Luckily, changes in marketing tools and technology have made it easier for us to meet the customer where they want us to be.
How Casinos Can Attract (and Keep) New Customers
There are many tools casino marketers use to drive visits from known customers, but at some point, we have to fill the funnel and attract new and inactive or overdue customers. A focus on the foundational activities that will strengthen your new relationships at the first visit and into the future is a must.
Refocusing Your Casino Brand in 5 (not so easy but) important steps
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
A Strategy for Attention in Social Media
Casino marketers have a treasure trove of opportunities to get attention in their social media channels, but getting the right type of attention and actively listening and engaging takes strategy and planning. Here’s how you can get a jump on your efforts.
The Battle for Digital Attention
As marketers, our goals for social media have moved beyond likes and follows. Now, we have to create intent out of that attention. And, although we probably thought we had the perfect formula for reaching our digital marketing goals, 2020 has shaken up the ingredients and quantities. Now, we have to learn and follow a new, evolving recipe for success.
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