Are you Creating Loyalty or Frequency?
Casino player’s card programs may be building offer loyalty rather than brand loyalty. Here’s how to do it right.
Expert Casino Marketing Advice
New ideas aren’t everywhere. New ideas are not in the casino industry box. You must look at completely unfamiliar sources. It can be a bit uncomfortable, but if you really do want to develop brand new, never-before-used marketing and promotion campaigns, this is how you do it.
How to Get Started Using Slot Social Influencer Marketing
Slot social influencers are growing in popularity. Here is how your casino marketing can leverage this exciting resource.
Experience Economy Jackpot
As casino operators, I think we know more than any other industry what it means to battle for customer loyalty. We know that even the most loyal of our guests still spend a somewhat large portion of their time and money with our competitors. Why is that?
How a Good Brand Strategy Amplifies All of Marketing (and More)
Much in the way a home cook may use specific ingredients to stretch their budgets and recipes, a strong brand strategy can do the same for all your marketing efforts.
What You Need to Consider as You Create Your Casino Marketing Plan
It’s time to evaluate our usual casino marketing programs with an eye toward what will grow our businesses most in the coming year.
Recent Comments