Look around at the brands that have stood the test of time. If you look closely, you’ll see that successful ones have found a way to adapt to the modern world – whether that be digital applications of their identities, adapting to changing consumer lifestyles and needs or finding better ways to build a mousetrap.
The last few years have likely spotlighted brands as more than a great logo. Whether good or bad, brands have certainly grown into their voices. Here are some easy tools you can use to workshop your current situation and your vision for the future.
For many, Mardi Gras would not be the same without the rituals that connect them to the season. Without those small cues, it would never truly be Mardi Gras.
With brand love, guests will spend more time and money with you, improving the ROI on marketing programs. Ad recall and brand tracking scores may increase. Guests will be invested in our success at a profound level.
Beads and doubloons aren’t the only things you can catch while we prepare for Mardi Gras. We’re throwing some of our favorite marketing tips to get you back in shape to catch almost any challenge this year.
Refocusing your casino brand is a big (and important) project, and there is a multitude of steps. Getting started is perhaps the most important.
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