by Julia Carcamo | Brand Marketing, Casino Marketing |
In a regional casino market, switching costs are basically zero. Your guests can choose a competitor tomorrow with no friction. That’s why offers alone aren’t enough anymore. “Return to Touch” is a practical framework for high-touch casino marketing that keeps recognition, warmth, and consistency in the guest experience, without abandoning automation. This post shows how to add a Touch Layer to every campaign, build a Touch Map across four key moments, and measure impact through reactivation and visitation frequency. If your marketing has started to sound like the same spreadsheet as everyone else, this is how you bring the human back.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Busy isn’t bonded. Valentine’s Day is the perfect time to ask: are you building loyalty—or buying visits? If guests only show up when the offer is strong, you may be buying visits instead of building loyalty. You’ll spot five warning signs (from promo-first messaging to “rebate-style” loyalty) and get a practical 7-day reset to fix the leaks
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
Guest loyalty isn’t dead—it’s just evolved.
The most resilient regional casinos aren’t outspending competitors. They’re winning hearts through emotional connection and consistent brand experience.
If you’re ready to turn brand love into lasting casino brand loyalty, this is where it starts.
by Julia Carcamo | Brand Marketing, Casino Marketing, Drivetime Marketing |
The idea of being a challenger brand can often be reduced to a shallow concept of David vs. Goliath, but this notion can often block market leaders from the nimble mindset of a challenger. In other words, although what follows could be a playbook for a small casino operator, large operators can also learn valuable lessons. Moreover, given the shift in consumer habits, it could be a valuable strategy for us all.
by Julia Carcamo | Brand Marketing, Casino Marketing |
Most regional casinos don’t have a creativity problem—they have a clarity problem. When the calendar is packed with promotions, execution gets thin, teams burn out, and guests learn to chase deals instead of building loyalty. Marketing with meaning is the discipline of making every offer serve a purpose, not just a due date. In this post, you’ll get a practical framework to cut “random acts of marketing” and focus on the guest moments that actually shape loyalty—arrival, player’s club sign-up, redemption friction, and service recovery. You’ll also learn how employee behaviors translate brand meaning into real experiences, even on your busiest nights. If you want fewer promotions, better execution, and stronger loyalty, this is the place to start.
by Julia Carcamo | Brand Marketing, Casino Marketing, Digital Marketing |
What if your strongest loyalty “program” isn’t about offers at all, but about how connected your players feel to each other? In this conversation, Julia Carcamo and marketing legend Mark Schaefer explore how belonging, community, and human moments create lasting casino loyalty. You’ll hear why the most powerful brand strategy for regional casinos is becoming the “most human company” in your market. Mark shares research and stories that show how friendships, shared experiences, and small gestures turn casual visitors into committed regulars. If you’re ready to move beyond comp wars and start building a casino guests truly belong to, this episode is a must-listen.
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