by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
When casino marketers ask themselves questions about how to engage with non-carded, unknown players, the spotlight often shines brightly on digital strategies. The allure of targeted ads, trackable results, and seemingly endless online audiences is undeniable. However, in pursuing the digital frontier, many regional casino operators overlook traditional media’s power. A well-rounded marketing strategy isn’t about choosing between digital and traditional – it is about integrating both to maximize reach, build brand credibility, and forge lasting connections with your audience.
by Julia Carcamo | Advertising, Brand Marketing, Casino Marketing, Drivetime Marketing |
Three crucial concepts stand at the core of any successful casino marketing strategy: marketing, advertising, and branding. The ability to distinguish between these three pillars and leverage their combined strengths often separates thriving enterprises from those that struggle to maintain relevance.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
Your database is a valuable tool that can help you optimize customer visits, but did you know you can also use it to optimize your media plan and reach your target audience more effectively? By leveraging the data you have on hand, you can make informed decisions about where to allocate your resources and how to craft your messaging for maximum impact.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing, Hiring a Marketing Agency |
The most important thing to remember when looking for a marketing partner is that they should be the right fit for your operation. There are many factors to consider, but if you take the time to do your research and ask the right questions, you’ll be well on your way to finding a partner that can help you achieve your marketing goals.
by Julia Carcamo | Advertising, Casino Marketing, Drivetime Marketing |
What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. But, getting there is a little trickier than you would think.
by Julia Carcamo | Advertising |
Long, long ago, in the analog age when I started in this industry, companies lumped everyone in an age group together and painted with a broad brush creative-wise for advertising. But now, in this digital age, marketers must learn to be more specific to hit the sweet spot of consumer tastes.
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