What is the Essence of Your Brand?
By Madeline Gordon You may not realize it, but you are constantly building your personal brand. The style of golf you play, the way you carry yourself and the quality of your interactions with others all work to establish the persona that becomes your unique brand. So...
Modern Marketing Then and Now
I am often reminded of how long I’ve worked in the marketing field. After I get over the shock of realization, I realize how different marketing is now compared to yesterday. When I started, I really just worried about advertising and PR. Because I...Episode 6: How to Write Content For Other Websites
With Power Comes Responsibility How to write content for other websites is a question on practically every marketer’s mind. Steve Olenski started his writing career in the age of blogging. A consistent contributor to Forbes, among other outlets, Steve joins us...Episode 5: Shakespeare, Drag Queens and SEO
Mallory Whitfield has a soft spot for helping the small business owner succeed. She’s seen business owners make the same mistakes time and time again, but her passion to teach and empower other creative business owners is changing that – one owner at a time.
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