Implementing a Successful Rebranding
Although a rebranding is most visible through the use of a new name, logo, tagline, or some variation thereof, a true rebranding is more than just visual.
Drivetime Marketing 2019 – Branding Like a Market Leader
Whether you are a new entry into the market or one that has falling behind, you can take some easy steps to act like the market leader…until you ARE the market leader.
Branding Below the Surface, Part III – DTM 2019 episode 10
If you think brand decisions lie in the marketing department, think again.
Brand Voice and Why It Matters
Let’s try this approach. What if your brand were a person standing next to you at a cocktail party. You’re chatting. Later, someone says, “Hey who was that you were talking to over there?” How do you describe them (your brand)?
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