For most, a brand is distilled down to a logo and maybe a tagline, causing the biggest confusion because while you do rely on those two elements to communicate your brand, your brand is SO much more. Today we’re exploring part one of the brand iceberg.
Marketing plans should be living, breathing documents that grow and change with your business. Here are some easy steps to building your best marketing plan ever.
Being a salesperson is a daunting task. It can be a little like rolling a boulder up a hill. Congratulation! You’re the person that must interrupt someone’s day. Don’t you think it’s time to change the way vendors are marketing?
Without a brand promise and our employees, casinos are just a box of slots and table games.
The challenge with casino brands is that we’re all pretty much working with the same products and the same hope they will make a difference. The good news is that you already have the power to make the difference you need. You may not realize it. It’s your brand – not your logo or your ad campaign but leveraging your brand as THE business.
Recent Comments