Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Product Marketing, Advertising, Branding, and Marketing. What’s the Difference?

Although some elements may be more important at a variety of points in the company’s life cycle, a truly effective business strategy includes a variety of marketing disciplines. Branding determines the style and direction of advertising. Advertising can create awareness for new leads. Product marketers can take those newly aware leads and turn them into customers.

Updating Your Brand Beyond The Logo

Updating Your Brand Beyond The Logo

Look around at the brands that have stood the test of time. If you look closely, you’ll see that successful ones have found a way to adapt to the modern world – whether that be digital applications of their identities, adapting to changing consumer lifestyles and needs or finding better ways to build a mousetrap.

Why You Need A Brand Style Guide

Why You Need A Brand Style Guide

A comprehensive brand style guide will define the company’s language and visual image to ensure a consistent tone through all communications. Additionally, it will drive a cohesive customer experience to nurture trust and loyalty over time for both current and future customers.