Winners and Losers of Ad Bowl 2018

Winners and Losers of Ad Bowl 2018

What constitutes a successful Super Bowl ad? A good ad should be likable and likely drive a purchase. A Super Bowl ad needs to be memorable…something people are still talking about the day after (especially given the amount of money spent to both produce and air...

How to Know Your Advertising Works

On an early May morning, a group of casino marketers gathered at the Southern Gaming Summit to discuss the topic of advertising that works. As attendees gathered to hear and see some great examples of great creative, they were surprised to find the subject was about...